As a member-owner of our cooperative, your voice isn’t just important—it’s essential.

This summer, we’ve partnered with the National Rural Electric Cooperative Association (NRECA) Market Research team to conduct a short member survey. If you’re randomly selected, you’ll receive an email in June from the NRECA Market Research team inviting you to participate.

This isn’t just another survey—it’s a direct way for you to impact how we operate, plan, and serve you better. Here’s why your input matters:

  • You help shape our future. Your feedback will guide our strategic planning session in July, where we’ll set priorities and goals for the next several years. This is your chance to help influence those big decisions.
  • You highlight what’s working—and what’s not. Whether it’s billing, reliability, communication, or programs—we want to know how we’re doing and where we can improve.
  • You bring your local perspective. As a rural cooperative, we know that one-size-fits-all doesn’t work. Your insights ensure we reflect the unique needs and values of our members here in Minnesota.
  • You reinforce the cooperative difference. Unlike investor-owned utilities, we’re led by our members. This is how you live that principle: by participating, you make your voice part of our mission.

The survey will take no more than 8 minutes, and your responses will be kept confidential by NRECA’s trusted research team.

Again, only randomly selected members will receive the email. If you’re chosen, we strongly encourage you to take part.

This is your co-op. Help us make it better—together.

Thank you for being a valued part of our co-op family.