At Crow Wing Power, strategic planning is underway—a process that will guide the Cooperative's future with clarity and purpose. At the end of July, the Board of Directors and key staff will participate in a multi-day strategic planning session led by the Cooperative Finance Corporation (CFC), the financial arm of the National Rural Electric Cooperative Association (NRECA). As a long-time member of CFC, Crow Wing Power is leveraging this partnership to ensure a well-rounded and forward-thinking approach.
Strategic planning is a structured process that aligns operations with long-term goals. It’s an opportunity to examine where we are today, where we want to be, and how to get there—while staying rooted in our mission to serve our members with safe, reliable power at a competitive rate. Through this process, we’re taking a hard look at our mission, vision, and values to ensure they continue to reflect the direction and priorities of our membership.
Input is being gathered from multiple sources: member survey data, internal staff feedback, and guidance from the Board. These perspectives will help shape key focus areas, including improving member engagement, strengthening financial forecasting, assessing long-term infrastructure investments, and conducting a detailed rate study. Our goal is to ensure that Crow Wing Power remains financially strong, technologically prepared, and responsive to the evolving needs of the communities we serve.
This work is foundational—it sets the course for how we deliver services, invest in our system, and connect with members today and tomorrow. Strategic planning helps us prepare for challenges, embrace opportunities, and continue to improve your experience as a member-owner.
As this process unfolds, members can expect increased communication around results and next steps. This is just the beginning of a renewed focus on long-term planning and cooperative strength.